This is the new advert for Ford’s C-max, made by Ogilvy, Stink and 1stAveMachine. The advert shows the potential of the C-max’s seating arrangements and other innovative features, showing the only actor folding out the whole car from one seat. I did wonder how the creators made this advert but have later found out that 1stAveMachine took apart an existing model so it could be filmed and manipulated in post-production.
1stAveMachine describe themselves as “A Visual Design and Storytelling Outfit” and have worked on projects for Google Chrome, Samsung and Adidas. A great line up of clients. I didn’t write about the following advert when it first came out but have just rediscovered it whilst looking at the 1stAveMachine website and this is yet another really impressive advert. Take a peek at their website, they have worked an array of great adverts. A new inspiration for me as I’d never heard of 1stAveMachine before now.
