Well, I’m not sure if it is the new advert but I’ve just seen this advert for the Amazon Kindle on TV. It is amazon’s Christmas advert and I love it. I like the trend of using stop motion for these ads, where the actors are actually lying down and the ad is shot from above, it makes each frame almost illustrative. I’m not a massive fan of the kindle, only because, you can do just the same with a printed book. There are plus and minus sides of having either and in the end it comes down to opinion, I prefer books.
