I think the concept of this World Oven packaging is great. It’s fun, clever and yet I think to myself, I wish I’d thought of that. 
Designed by Cowan, New Zealand.
The brief was to move World Oven into a more daring space and appeal to the consumer’s sense of adventure, while retaining international influence.
Cowan Auckland developed the concept of showcasing each type of bread as a lovingly sculpted cultural icon from the product’s place of origin. The design entices you to find inspiration from international culture and try something new in the kitchen.
Found via Creative Inspiration
The Cowan website is also cool, I love ampersands.
